Privacy Policy
Last updated: June 2026
This notice explains how Advai Ltd collects, uses, shares and protects your personal information, and the rights you have. Please read it carefully. It covers who we are, the information we hold, why and how we use it, who we share it with, how long we keep it, your rights, and how to contact us or complain.
1. Who we are
Advai Ltd (“we”, “us”) is the “controller” responsible for the personal information we collect and use. We are registered in England at 20–22 Wenlock Road, London, England, N1 7GU, and are registered with the Information Commissioner’s Office (ICO).
We are regulated under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, as amended by the Data (Use and Access) Act 2025.
2. The personal information we collect
Information you provide to us
When you contact us through our website contact form or request a demo, we collect your email address and any information you choose to provide in the form (which may include your name, organisation and the details of your enquiry).
Information about other people
If you give us information about another person, you confirm that they have appointed you to act for them and have agreed that you may provide their information, receive data protection notices on their behalf, and agree on their behalf to its processing.
Communications
We may keep emails and records of communications with you to support our dealings with you and to meet legal and regulatory requirements.
Information collected automatically
Our website is hosted on Framer. When you use the site we collect technical and usage information through Google Analytics, including your IP address, approximate location (derived from your IP address), device and browser information, and the actions you take on the site (such as the pages you visit and the links you click). We use this to understand and improve how our website is used.
Cookies and similar technologies
When you first visit our website we ask for your cookie preferences. We use strictly necessary cookies and, with your consent, analytics cookies (including Google Analytics) and any functionality cookies. Google Analytics sets cookies and processes your IP address and approximate location; we use it only where you have given consent. You can change your cookie choices at any time. For more information, see our Cookie Policy and Google’s Privacy Policy.
3. How and why we use your information (lawful bases)
We use your personal information to respond to enquiries and demo requests, to provide and secure our services, to send marketing where you have agreed, and to meet our legal obligations. The law requires us to have a “lawful basis” for each use. We rely on:
Consent – for example, for certain marketing and non-essential cookies (you can withdraw consent at any time);
Performance of a contract – to provide services you have requested;
Legal obligation – where the law requires us to process your information;
Public task – where applicable;
Legitimate interests – to operate, secure and improve our business and services (including validating the security and provision of our application), where this is not overridden by your interests and rights.
For a limited set of activities defined in law – such as protecting national or public security, responding to an emergency, preventing or detecting crime, or safeguarding individuals at risk – we may rely on the “recognised legitimate interests” basis introduced by the Data (Use and Access) Act 2025, for which the law does not require a separate balancing test. We do not rely on recognised legitimate interests for marketing.
4. Automated decision-making
We use technology, including artificial intelligence, to support our work. We do not make decisions that produce legal or similarly significant effects on you based solely on automated processing without meaningful human involvement. If this ever changes, we will tell you, give you meaningful information about the logic involved, and let you ask for a person to review the decision, make representations and challenge the outcome.
5. Marketing
We would like to send you information about our products, services and events that may interest you. We will ask for your consent the first time you give us your contact details, and you can opt out at any time using the unsubscribe link in our messages or by emailing dpo@advai.com. We will not sell your personal information.
6. Who we share your information with
We may share your personal information with:
service providers who process information on our behalf under contract (for example Framer, which hosts our website, and Google, which provides our website analytics);
law enforcement or other authorities where we are required or permitted to do so by law, for example in connection with the prevention or detection of crime;
professional advisers, or a buyer in connection with a business reorganisation, under appropriate confidentiality protections.
We do not share your personal information with any other third parties for their own purposes.
7. Transfers outside the UK
Some of our service providers, including Google (analytics), may process personal information outside the United Kingdom. Where we transfer personal information overseas, we ensure it is protected by an appropriate safeguard (such as UK adequacy regulations, the UK Extension to the EU–US Data Privacy Framework, or the International Data Transfer Agreement) or that an exception applies, and we apply the data protection test introduced by the Data (Use and Access) Act 2025 before doing so. As part of our risk management process we work with our providers to ensure processing is done within the UK.
8. How long we keep your information
We keep your personal information only for as long as necessary for the purposes set out in this notice, and in line with our retention schedule.
9. Your rights
Under UK data protection law you have the right, free of charge, to:
be informed about how we use your personal information (as set out in this notice);
access a copy of your personal information;
have inaccurate information corrected;
have your information erased in certain circumstances;
receive certain information in a portable format, or have it transferred, in certain circumstances;
object to processing for direct marketing at any time, and to other processing in certain circumstances;
restrict our processing in certain circumstances; and
rights in relation to automated decision-making (see section 4).
To exercise any of these rights, please use the form at www.advai.com/dpo-request or email dpo@advai.com.
Confirming your identity. To protect your information, we may need to confirm your identity before we act on a request. We will use information we already hold where we can, and will only ask for additional identification where there is genuine doubt about who you are. We will respond within one month; for complex or numerous requests we may extend this by up to two further months and will let you know. Where we reasonably need more information to find what you have asked for or to confirm your identity, the time limit is paused until you provide it.
10. How to complain
If you have any concern about how we use your personal information, please contact us first so we can try to put things right. You can make a data protection complaint by completing the form at www.advai.com/dpo-request, by emailing dpo@advai.com, or by writing to the Data Protection Officer at the address below. You can complain by any method that suits you.
We will acknowledge your complaint within 30 days of receiving it and respond without undue delay. We will give you a reference and a named contact.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113. We would, however, appreciate the chance to address your concerns first.
11. Changes to this notice
We may update this notice from time to time. When we make significant changes we will let you know through our website and, where appropriate, by email. The “last updated” date at the top shows when this notice was last revised.
12. How to contact us
For any question about this notice or the information we hold about you, contact our Data Protection Officer:
Email: dpo@advai.com
Post: Data Protection Officer, Advai Ltd, 20–22 Wenlock Road, London, England, N1 7GU
This notice explains how Advai Ltd collects, uses, shares and protects your personal information, and the rights you have. Please read it carefully. It covers who we are, the information we hold, why and how we use it, who we share it with, how long we keep it, your rights, and how to contact us or complain.
1. Who we are
Advai Ltd (“we”, “us”) is the “controller” responsible for the personal information we collect and use. We are registered in England at 20–22 Wenlock Road, London, England, N1 7GU, and are registered with the Information Commissioner’s Office (ICO).
We are regulated under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, as amended by the Data (Use and Access) Act 2025.
2. The personal information we collect
Information you provide to us
When you contact us through our website contact form or request a demo, we collect your email address and any information you choose to provide in the form (which may include your name, organisation and the details of your enquiry).
Information about other people
If you give us information about another person, you confirm that they have appointed you to act for them and have agreed that you may provide their information, receive data protection notices on their behalf, and agree on their behalf to its processing.
Communications
We may keep emails and records of communications with you to support our dealings with you and to meet legal and regulatory requirements.
Information collected automatically
Our website is hosted on Framer. When you use the site we collect technical and usage information through Google Analytics, including your IP address, approximate location (derived from your IP address), device and browser information, and the actions you take on the site (such as the pages you visit and the links you click). We use this to understand and improve how our website is used.
Cookies and similar technologies
When you first visit our website we ask for your cookie preferences. We use strictly necessary cookies and, with your consent, analytics cookies (including Google Analytics) and any functionality cookies. Google Analytics sets cookies and processes your IP address and approximate location; we use it only where you have given consent. You can change your cookie choices at any time. For more information, see our Cookie Policy and Google’s Privacy Policy.
3. How and why we use your information (lawful bases)
We use your personal information to respond to enquiries and demo requests, to provide and secure our services, to send marketing where you have agreed, and to meet our legal obligations. The law requires us to have a “lawful basis” for each use. We rely on:
Consent – for example, for certain marketing and non-essential cookies (you can withdraw consent at any time);
Performance of a contract – to provide services you have requested;
Legal obligation – where the law requires us to process your information;
Public task – where applicable;
Legitimate interests – to operate, secure and improve our business and services (including validating the security and provision of our application), where this is not overridden by your interests and rights.
For a limited set of activities defined in law – such as protecting national or public security, responding to an emergency, preventing or detecting crime, or safeguarding individuals at risk – we may rely on the “recognised legitimate interests” basis introduced by the Data (Use and Access) Act 2025, for which the law does not require a separate balancing test. We do not rely on recognised legitimate interests for marketing.
4. Automated decision-making
We use technology, including artificial intelligence, to support our work. We do not make decisions that produce legal or similarly significant effects on you based solely on automated processing without meaningful human involvement. If this ever changes, we will tell you, give you meaningful information about the logic involved, and let you ask for a person to review the decision, make representations and challenge the outcome.
5. Marketing
We would like to send you information about our products, services and events that may interest you. We will ask for your consent the first time you give us your contact details, and you can opt out at any time using the unsubscribe link in our messages or by emailing dpo@advai.com. We will not sell your personal information.
6. Who we share your information with
We may share your personal information with:
service providers who process information on our behalf under contract (for example Framer, which hosts our website, and Google, which provides our website analytics);
law enforcement or other authorities where we are required or permitted to do so by law, for example in connection with the prevention or detection of crime;
professional advisers, or a buyer in connection with a business reorganisation, under appropriate confidentiality protections.
We do not share your personal information with any other third parties for their own purposes.
7. Transfers outside the UK
Some of our service providers, including Google (analytics), may process personal information outside the United Kingdom. Where we transfer personal information overseas, we ensure it is protected by an appropriate safeguard (such as UK adequacy regulations, the UK Extension to the EU–US Data Privacy Framework, or the International Data Transfer Agreement) or that an exception applies, and we apply the data protection test introduced by the Data (Use and Access) Act 2025 before doing so. As part of our risk management process we work with our providers to ensure processing is done within the UK.
8. How long we keep your information
We keep your personal information only for as long as necessary for the purposes set out in this notice, and in line with our retention schedule.
9. Your rights
Under UK data protection law you have the right, free of charge, to:
be informed about how we use your personal information (as set out in this notice);
access a copy of your personal information;
have inaccurate information corrected;
have your information erased in certain circumstances;
receive certain information in a portable format, or have it transferred, in certain circumstances;
object to processing for direct marketing at any time, and to other processing in certain circumstances;
restrict our processing in certain circumstances; and
rights in relation to automated decision-making (see section 4).
To exercise any of these rights, please use the form at www.advai.com/dpo-request or email dpo@advai.com.
Confirming your identity. To protect your information, we may need to confirm your identity before we act on a request. We will use information we already hold where we can, and will only ask for additional identification where there is genuine doubt about who you are. We will respond within one month; for complex or numerous requests we may extend this by up to two further months and will let you know. Where we reasonably need more information to find what you have asked for or to confirm your identity, the time limit is paused until you provide it.
10. How to complain
If you have any concern about how we use your personal information, please contact us first so we can try to put things right. You can make a data protection complaint by completing the form at www.advai.com/dpo-request, by emailing dpo@advai.com, or by writing to the Data Protection Officer at the address below. You can complain by any method that suits you.
We will acknowledge your complaint within 30 days of receiving it and respond without undue delay. We will give you a reference and a named contact.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113. We would, however, appreciate the chance to address your concerns first.
11. Changes to this notice
We may update this notice from time to time. When we make significant changes we will let you know through our website and, where appropriate, by email. The “last updated” date at the top shows when this notice was last revised.
12. How to contact us
For any question about this notice or the information we hold about you, contact our Data Protection Officer:
Email: dpo@advai.com
Post: Data Protection Officer, Advai Ltd, 20–22 Wenlock Road, London, England, N1 7GU